iPad Pro ad criticized for prioritizing machines over humans, sparking professional backlash
Shorts By/
Shefali Dhiman
May 9, 2024
Apple's new iPad Pro ad, "Crush," faced unexpected criticism from creative professionals, who accused it of glorifying AI and machines over human creativity. The commercial features a hydraulic press squashing various objects to transform them into the new iPad Pro, set to Sonny and Cher's "All I Ever Need Is You."