iPad Pro ad criticized for prioritizing machines

iPad Pro ad criticized for prioritizing machines over humans, sparking professional backlash

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Apple's new iPad Pro ad, "Crush," faced unexpected criticism from creative professionals, who accused it of glorifying AI and machines over human creativity. The commercial features a hydraulic press squashing various objects to transform them into the new iPad Pro, set to Sonny and Cher's "All I Ever Need Is You."

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